Monday, February 21, 2011


BMW just confirmed a new sub-brand! The BMW i could launch in 2013 and become an umbrella brand for a range of advanced stand-alone hybrid, range-extended and plug-in electric models. The innovative architecture reminded me of a blend of Tron-meets-iPhone. The style is one facet; however the mobility services and intuitive smart options will enhance our choice-based options for general services (e.g. restaurants, banking, parking availability, transportation and more).

The theme of Born Electric aligns well to the components of electric motors, power electronics and lithium-ion batteries. Fold in some solar arrays and unique terra-mapping, this video will surely make you appreciate superb design.