Saturday, September 18, 2010

Seoul Cycle

Ivy (by Sono Mocci from Italy) is one of many creative, cool design entries from more than 3000 participants in the recent DesignBoom competition, Seoul Cycle Design Competition 2010. While it might be irrelevant that the design is made of plastic (i.e. metal rusts quite easily), potentially too thin, etc, it is more about ideation. Features can easily be augmented and adjusted accordingly. Rather, it is simply the concept and notion of how competition helps us brew creative ideas. Inspired by nature, the design of this cable wire lock is mimicry of ivy. It is unified in our daily scene and promotes protection of the environment. This is a classic example of true biomimicry and as the competition unfolds, more brilliant ideas are being shared. While the awareness is spreading, many have their eye on the prizes and awards in three main categories of cycle design, cycle fashion and accessories and cycle infrastructure (storage and equipment).

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