Tuesday, February 9, 2010


Fast Company recently interviewed Gary Hirshberg, CEO of Stonyfield Farm. This interview uncovers his passion towards sustainable practices, humane animal treatment, and touches more importantly on the new age term of eat-onomics. Coming strong out of the gate, Fast Company asks the hard questions first.

Fast Company: If you could only make one recommendation to consumers regarding sustainable food, what would it be?

Gary: When you shop, you're really voting for the kind of world you want. What we should understand is, whether you're in the airport, in a supermarket, in a convenient store or a restaurant, every time you select one item, it has a ripple effect far, far, far beyond that momentary product. It is power. We should use that power for good. I'm living proof of that. We started with seven cows. And millions and millions of people have voted with their dollars for Stonyfield, and now it's a $340 million company. We are what we eat, but more importantly, we are what we buy.

See the full interview here.

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