Friday, September 25, 2009

Reverse Graffiti

If you could describe the world using one word, what would you say? For British artist, Paul Curtis (a.k.a. “Moose”), he says a mess. And his signature paintbrush stroke of genius meets street art is the notion of reverse graffiti. Paul’s goal when creating eye catching art is to creatively diminish and brush away the scum and grime that our industries so generously produce.

How does he do it? Using ladders and firehoses that spray sand and water to blast away the years of junk along with uber ambitious designs.
"You're encouraging commercialism using a process that reminds people of pollution, which is partly the result of overconsumerism," he says. He adds that he recently rejected an oil company, thinking it was too ironic "that people would ask me to write their name in the dirt they made."

Source: Fast Company, Photos: Franco Pagetti

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