Wednesday, September 23, 2009

Brammo at Best Buy

What do you get when you combine a computer and battery on wheels? Essentially, you create a BRAMMO Enertia Powercycle ($11,995). There are no gears, shifting or clutch. It travels 15,000 miles on roughly $85 worth of electricity. It even comes in blue and orange!

The idea is pushed by Kal Patel and Rick Rommel who are part of the Emerging Business unit at Best Buy. That's right! They are reshaping and expanding the idea of consumer electronics by exploring home energy and personal transportation. By end of year, you can expect the retailer to debut the BRAMMO.


Patrick said...

Best Buy is going to sell the Aptera car too.

Sustaino - said...

@ Patrick: When is Best Buy going to sell Aptera cars? And which locations?