Monday, August 24, 2009

Sustainable Shirts

T-shirts are like coffee orders. They come in different shapes, sizes, and colors for everyone to enjoy. More importantly, both share sustainable stories. The GoSustaino shirt story starts with Ethix Ventures from Los Angeles, CA. Sure, I could have picked regular Nike branded shirts, that are potentially made in China by a worker paid $3 per day, pressed with chemicals for “safe” treating (I mean stain guard) and shipped across the sea to my little home.

No thanks.

I’d rather pay the extra coin for a better choice, where I had 4 options:
1) Made in the U.S.A.
2) Eco-friendly
3) Fair Trade
4) Union Made

We are commonly given some of these options in the food and beverage categories. But, how cool to even have such options from an apparel company! So given that I plan to save this toxic world and hope to educate others to evaluate their resources and consumption habits, I believe the culture and personality of Ethix Ventures was a good fit. They aspire to serve as a gathering place for commerce that puts people and the environment at the head of a value chain today dominated solely by price.

Thanks for the support and making a difference! Time for me to make deliveries to friends and family members...

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