Friday, April 3, 2009

Eco-Fatigue and Eco-Bounty

A new term soon to be part of the urban dictionary or word-of-the-day is:

eco-fatigue (adj.): someone who has been repeatedly bitched slapped in the face by environmental messages and is clueless what to do next.

“I’m so eco-fatigued that I can barely go shopping and consume more shit that I don’t need.”

We are so addicted to using words that are commonly overused such as green, consumption, biodiversity, and because of that we have become fatigued. There is still too much talk on the political and corporate fronts, and not enough action. We simply want a concierge to bring us our environmentally friendly products and services on a silver platter, when in reality we need to get our hands dirty, roll up our sleeves and start to do something.

This is what we (real Sustaino folks) call eco-bounty.

ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic quest for a sustainable society. Some of these opportunities exist despite the current recession, others are fueled by it, not in the least because of new rules and regulations. Downturn-obsessed brands who lose their eco-focus will find themselves left out in the cold when the global economy starts recovering."

Here are some examples of Eco-Bounty:

The Bigbelly is a solar powered trash compactor that holds up to five times as much waste as a regular bin. The highly flexible units can be placed almost anywhere, reducing waste collection and energy costs.

Victorian Eco Innovation Lab, a sustainability organization founded by the Australian government in 2006, invented a shading system capturing solar energy in schoolyards called VEIL Solar Shades. A user-friendly touch screen at the base of the shade is designed so simply even for dummies and young children to use and monitor solar energy production and storage, turn the shade and recharge portable devices using energy from the shade.

In London, Above + Below, turns restored London Underground and London Bus seat covers into shoes. Finely crafted, comfortable, robust and contemporary, a Limited Edition Trainer ($90-120 US) is made by sweat shop free, European labor. Restored from British Rail seat #267. The trim is 100% recycled or repurposed leather, the sole is 33% recycled rubber and even features a retro-flective safety strip.

Consume less. Conserve more.

Source Images: Trendwatching 2009

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