Sunday, February 15, 2009

Flick of the Switch

What began as a campaign to get city folks to turn their lights off, has grown to become one of the world’s biggest climate change initiatives. This year at 8.30pm on March 28, people around the world will turn their lights off for one hour. This is known as the famous - Earth Hour.

The goal is to reach one billion people, more than 1000 cities, all joining together in a mass effort to show their respect to Mother Nature and take action towards global warming. (Yes, even save a buck here and there).

Originally, Earth Hour started in 2007 in Sydney, Australia with 2.2 million homes and businesses turning their lights off for one hour. Only a year later and this event had become a global sustainability movement with up to 50 million people across 35 countries participating. Global landmarks such as the Golden Gate Bridge in San Francisco, Rome’s Colosseum and the Coca Cola billboard in Times Square, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.

Let this be your early reminder and mark your calendars now.
Consume Less. Conserve More – Sustaino!


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