Tuesday, November 4, 2008

Starbucks to Give Free Coffee to Voters

Starbucks is giving away free coffee on Election Day to anyone who says they voted. Not bad, eh? Even if you don’t drink coffee, I suggest going and seeing how the traffic turnout will be on this historical Election Day. Even more cool, was that the chain famously announced the promotion with a quickly assembled 60-second spot that aired during this past weekend's episode of "Saturday Night Live" featuring GOP presidential candidate Sen. John McCain.

While a formal estimate could not be provided by Starbucks as to the amount of free cup of joe that would leave their doors (not Joe the Plumber!), I’m sure your fav barista will still be smiling when he hands you your drink of choice.

Then at lunch time, stop by Ben & Jerry's. This franchise is also giving free scoops to voters. Who says we are living in a bad economy? We can certainly live off ice cream and coffee, right?

Source: Ad Age, November 2008

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